How we found each other

What was at first a one-off hire for graphic design, quickly blossomed into a friendship that evolved into a beautifully balanced working partnership. Elissa and Madison have worked together for several years but it wasn’t until the pandemic began that both women’s circumstances changed to allow for collaboration between the digital marketer and designer. They’ve always respected each other’s work and share a passion for entrepreneurship and making cool things happen. Together they are a force that helps other businesses realize their potentials through brand development, digital storytelling and traditional marketing.

Elissa Grohne BCOMM-PR

Marketer, entrepreneur & mentor

Elissa is obsessed with all things digital marketing—she’s a self-proclaimed nerd who is constantly delving into new and exciting projects and embracing the latest technology tools to help her clients get the competitive advantage.

Elissa develops solid strategies to increase brand exposure and support company growth. She leads the Upper Brand team of website designers, developers, and SEO experts. She delivers creative, high-quality and results-driven work with immense attention to detail for local businesses in Calgary, Alberta.

Outside of 9 to 5, Elissa works on her start-up, Swearit. She knows first-hand what it takes to build a business and is relentless in her pursuit to help other entrepreneurs succeed. She is also a mentor for the Mount Royal University Innovation and Entrepreneurship program where she works with students to support them on their startup journeys.

Madison Reitz

Designer, illustrator & road trip enthusiast

Madison Reitz is a capable creative who can make you a logo, design your website or beer can, punch up your copy and convey your daydream through cool illustrations. Yes, she is a designer by trade but finds the title to be limiting since she is most passionate about making things better using her imagination and the full range of human emotions.

She has many hobbies outside of this creative field that work to inspire our work. She loves writing and adventures, cocktails and company. She is happiest when camping or watching flicks and has been known to watch flicks while camping. She loves art culture, poetry and podcasts and will hang longer on anything that reminds her of yesteryear.

She is the Founder of No New Things Co., an art print company that celebrates music, movies and nostalgia.

Sierra Drummond
Project Manager

Sierra manages special projects and social media accounts. She has communication experience in diverse industries from the fitness community to real estate and has an extensive background in customer service, social media management and research. She loves creating, writing and exploring. On her days off, you can find her snowboarding, travelling or chasing sunsets.

Pavani Kokkiragadda
Developer

Pavani is a devoted Mom to two boys with a passion for coding. If there’s a problem that needs solving, Pavani is your girl! She is always learning the latest in web development skills and keeping up with the newest technology. Pavani holds a Bachelor’s Degree in Computer Science & Engineering and a Microsoft Dynamics AX 2012 developer certification. 

Shwetabh Singh
SEO Expert

Shewbtah is an SEO expert with 10+ years of a proven track record of delivering excellent results in terms of organic traffic and ranking. He has in-depth knowledge of tools like SEMRush, Moz, Ahrefs, LRT, and Majestic SEO. Shewbtah is your technical partner, understanding your goals and assembling the right solution with a focus on speed, performance, usability, and scalability.

Pauline Paquet
Photographer

Pauline captures your brand’s authentic story in her work. She is an extremely talented  photographer who has worked in the industry for more than 12 years. Pauline has an incredible attention to detail and editing skills. She excels in corporate and event photography as well as product photography. He latest passion is portraiture. 

Drop a line

If you’ve got a project that you’ve been too overwhelmed to pull the trigger on, give us a shout and we can get the ball rolling by breaking that big exciting, scary dream into digestible action steps. We’re good at it because we’ve been there. Creating holistic strategies that tie together brand identity + positioning, photography, marketing plans, social media management, copywriting and video production. But hey, if you have a fully realized dream and just need a dynamic team to execute on it, we promise we can follow directions too just don’t hate us if we have a few suggestions.